Verve

Verve Info

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  App Leaders 2024: Celebrating innovation and excellence in the app industry Posted on December 17, 2024 by Nayden Tafradzhiyski ...Massaro, VP of Partnerships Headlight Mark Menery, VP, Global Head of Sales at Dataseat (Now Part of Verve) Talha Mumtaz, Growth Manager at Phiture Lomit Patel, Chief Marketing and Growth Officer....

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  The relevance-privacy balancing act matters more than ever Posted on December 02, 2024 That was one of the findings of a recent survey of 4,000 consumers by Verve into the current state of in-app users’ privacy perceptions and related behaviors.
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  The mobile privacy dichotomy: Users’ complex relationship with data  Posted on November 13, 2024 It’s also supported by Verve’s findings that almost seven in ten (68%) have more trust in data sharing than two years ago,....
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  How open-source SDKs empower publishers in an increasingly walled industry Posted on October 15, 2024 Open-source ad SDKs, such as Verve’s HyBid SDK, are a key part of a future-proof app monetization strategy.
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  Get on board with on-device cohorts Posted on August 06, 2024 AdExchanger/Verve Brands are in need of advertising solutions that align with their own commitments to data privacy.....

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  #218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect
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  #208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat  This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit

• What does Google’s AI Mode Mean for the Ad Industry?  Google's rollout of AI Mode marks another momentous change in the search landscape. What does the update mean for members of the ad industry?
• Your eCPMs are falling. What do you do? This is your practical playbook, a strategy-first guide to stabilizing and growing eCPMs in today’s volatile environment.
• Shortlist for the 2025 Future Leader Awards ...
• App Marketing Ecosystem 2025 A clear-eyed guide to the platforms, tools, and services driving smarter app growth in 2025 and beyond.
• Skipping supply-path layovers to maximize ROAS You wouldn’t book a flight with three layovers if you could fly nonstop, right? So why settle for a multi-stop journey in your ad-buying strategy? As a programmatic trader, your job is to get from Point...

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